Folks will probably be rewarded for sharing their private knowledge, and types will get a brand new channel to achieve their audiences immediately. The startup introduced an ICO that begins in January, with worthwhile referral rewards.
The staff behind Profila lately offered their answer aiming to cease the misuse of non-public knowledge on-line and convey again belief into the relationships between individuals and types.
The crypto startup has designed a new-era knowledge, buyer engagement and digital advertising and marketing platform that empowers customers to study privateness, train their privateness rights and get compensated for sharing their knowledge with manufacturers. In flip, manufacturers will obtain extra correct suggestions and direct insights from every particular person, which can allow them to offer every buyer with a extra customized and private expertise.
Profila affords customers full management over their private knowledge, and compensation for sharing it with manufacturers via the Profila app. Customers obtain affords tailor-made to their wants and preferences, remaining nameless whereas seeing related adverts from manufacturers. If a Profila person accepts to see paid content material, they may obtain 50% of the advert worth paid by the model.
Via a web-based dashboard, manufacturers can entry evergreen private knowledge which Profila customers present immediately. Additionally, by asking customers precisely which content material they need to obtain from the model and the way they need the communication to appear to be, entrepreneurs can interact in extremely customized advertising and marketing practices that end in a greater ROI.
Profila is constructed on Cardano, a proof-of-stake blockchain platform based on peer-reviewed analysis and developed via evidence-based strategies. To deploy their platform and incentivize customers to make use of it, Profila has created 500,000,000 Zero-Data Tokens (symbolized as ZKT, nicknamed “Zeke”). These tokens will probably be provided to the general public through the Preliminary Coin Providing (ICO), with the general public spherical beginning on the finish of January.
Profila is on the point of launch an ICO referral program with worthwhile rewards. Customers who refer others to take part within the non-public spherical of the ZKT sale and join with a singular referral code will get compensated with:
- 100 ZKT for five new individuals referred
- 250 ZKT for 10 new individuals referred
- 600 ZKT for 20 new individuals referred (at a worth of 0.15 EUR per ZKT)
Extra details about the beginning of the referral program will probably be introduced quickly. We invite everybody to subscribe to our publication via our web site and observe our social media channels to get notified as quickly because it’s launched.
Profila has already acquired funding from Innosuisse, the Swiss Innovation Company for its privacy-preserving know-how and associated analysis, and from the Cardano group for 4 growth initiatives via Challenge Catalyst Fund 5 and Fund 6.
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