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Breaking Google’s monopoly: Internxt pushes decentralized cloud as privacy concerns grow

admin by admin
October 24, 2021
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Privateness-focused blockchain file storage service Internxt has a lofty imaginative and prescient: leverage decentralized expertise to interrupt Massive Tech’s monopoly over person knowledge. Its first product, Internxt Drive, goals to compete as a substitute for Google Drive and Dropbox — with out compromising private privateness and knowledge possession. 

In an unique interview with Cointelegraph, Internxt CEO Fran Villalba Segarra described the core expertise behind his product and defined why privateness ought to be thought-about a basic human proper. He additionally defined the perils of centralized structure, why Massive Tech consistently violates person privateness and what’s in retailer for web customers within the period of Internet 3.

Privateness-as-a-human-right

Though privateness advocates have lengthy been involved about Massive Tech’s exploits of person knowledge, Fb’s Cambridge Analytica scandal in 2018 blew the lid extensive open on the topic. (As a refresher, Cambridge Analytica is a British consulting agency that was capable of receive knowledge on tens of millions of Fb customers with out their consent. Their info was then used for political promoting.) In July 2019, the Federal Commerce Fee fined the social media big a whopping $5 billion for privateness violations.

Looking back, exploits like Cambridge Analytica didn’t shock Segarra, who informed Cointelegraph that defending customers’ privateness conflicts with the enterprise mannequin of firms like Fb, Google and Microsoft. “That’s why these firms acquire extra knowledge than what is definitely wanted,” he defined. “Their providers aren’t an finish per se, however a way to an finish.”

Associated: Circulation integrates Filecoin storage providers to make NFTs extra decentralized

“Zero-knowledge file storage service”

The erosion of private privateness by Massive Tech compelled Segarra and his group to create a brand new enterprise mannequin based mostly on decentralization. The corporate’s first product, Internxt Drive, is described as a substitute for Google Drive and Dropbox that’s based mostly on zero-knowledge encryption and geodistributed knowledge facilities. He defined:

“Information uploaded to Internxt Drive are fragmented, client-side encrypted, and distributed all around the globe, so {that a} server by no means holds a whole file, however as an alternative an encrypted knowledge shard […] In these architectures, recordsdata are sometimes break up into evenly sized segments of information. Every phase or block has its personal tackle however no metadata to supply context about what it’s. The storage goal will be configured to copy knowledge throughout storage arrays or distributed file methods.”

Not like centralized methods, the place person knowledge is saved on bodily servers owned and operated by the cloud supplier, decentralized structure offers enhanced safety with respect to cloud performance.

“If a decentralized part is compromised or encounters a runtime error, which is an unrecoverable worst-case situation in that the part goes offline whereas the remainder of the cloud continues to perform usually,” he defined. However, with centralized cloud storage methods, core features are interlaced inside the identical house. “If an error or assault manages to destabilize a centralized part, your entire cloud is in danger.”

Internet 3 and the way forward for privateness

Internet 3 — a broad idea that refers back to the new paradigm of web providers the place customers retain extra management of their private knowledge — has been heralded as a possible resolution to society’s rising privateness considerations. The present paradigm, dubbed Internet 2, is especially pushed by firms that present providers in alternate for private knowledge.

Associated: Constructing ‘OnlyFans on blockchain’ is a large, untapped alternative — Dfinity founder

The arrival of blockchain expertise has made decentralization practically synonymous with Internet 3. The decentralized cloud storage expertise being championed by Internxt aligns with the narrative that Internet 3 modifications the very nature of information possession and places extra management within the fingers of customers versus the Massive Tech firms. Business observers have rightly famous that this new paradigm might problem present privateness laws, particularly as decentralized functions proceed to develop.

“Internet 3 is actually going to be big,” Segarra mentioned, including that consumer-centric functions that enable customers to guard themselves on-line is “going to be vastly demanded by the market.”

Internxt is coming off a profitable seed spherical, having raised $1 million in a increase that was led by Miami-based enterprise fund Enterprise Metropolis. Segarra mentioned adoption is rising, with the corporate anticipated to generate 1,500% year-over-year progress by the top of 2021.

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