Hollywood actor Matt Damon will be a part of crypto providers agency Crypto.com as a model ambassador because the crypto trade seeks to popularize its providers amongst mainstream audiences within the US and past.
“We’re hoping that is the start of an amazing long-term collaboration.”
Matt Damon turns into the newest superstar crypto backer https://t.co/NDUAQhs93e pic.twitter.com/oMrzef5Saw
— Bloomberg Crypto (@crypto) October 28, 2021
The transfer is a part of a broader world advertising and marketing push for Crypto.com, which has grown its person base by ten occasions since 2020 amid rising curiosity in cryptocurrencies like Bitcoin.
Crypto.com will spend greater than $100 million on the marketing campaign, as advertisements starring Damon and directed by cinematographer Wally Pfister are to air in additional than 20 international locations.
“I’ve by no means carried out an endorsement like this,” mentioned Damon in an interview. “We’re hoping that is the start of an amazing long-term collaboration.” Crypto.com has additionally introduced on mixed-martial artist Ronda Rousey, basketball star Carmelo Anthony, and snowboarder Lindsey Jacobellis.
Regardless of the endorsement, Damon, who’s additionally an investor in Crypto.com, mentioned he’s quite conservative together with his cash and can usually “experience or die with the financial system.”
Crypto.com is now linked with Components 1, the Final Combating Championship, and Italy’s prime soccer league. It additionally has handled French soccer membership Paris Saint-Germain, the Philadelphia 76ers, the Montreal Canadiens, and Components 1’s Aston Martin Cognizant.
Cryptocurrency platforms like Crypto.com, FTX, and Coinbase are pumping cash into advertising and marketing this yr in addition to signing offers with sports activities leagues and groups. Celebrities like Tom Brady, Gisele Bundchen, and Amitabh Bachchan are getting concerned as effectively, making their approach by one endorsement or one other.
Disclaimer: Crypto.com is an promoting associate of CryptoSlate.
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