Right this moment Crypto.com, the world’s quickest rising cryptocurrency platform, rolled out a world advert marketing campaign supported by current sponsorship bulletins, to formally introduce the platform to customers world wide. Based in 2016, Crypto.com serves over 10 million prospects with the world’s quickest rising crypto app, together with the Crypto.com Visa Card — the world’s hottest crypto card program. The corporate is dedicated to constructing the way forward for the web: Web3. Powered by cryptocurrency, Web3 will likely be extra truthful and equitable, owned by the builders, creators and customers. The brand new advert, “Fortune Favors the Courageous”, which stars Matt Damon, is directed by Oscar winner Wally Pfister and produced by David Fincher, highlights the corporate’s personal ethos, whereas inspiring those that wish to change the course of historical past with a timeless phrase first uttered hundreds of years in the past.
“The timing of this marketing campaign coincides with the early phases of mainstream adoption of cryptocurrency, one thing we’ve been arduous at work to advance since our founding 5 years in the past”
mentioned Crypto.com Co-Founder and CEO, Kris Marszalek.
“We’re very excited to introduce our firm to a world viewers inviting them to our safe platform with a message targeted on monetary independence and self-determination.”
Crypto.com just lately partnered with Water.org, the worldwide nonprofit group co-founded by Mr. Damon that brings protected water and sanitation to individuals in want. Crypto.com made a $1M direct donation to the nonprofit to assist their mission, and is launching initiatives to encourage their greater than 10M customers world wide to assist the trigger. Collectively, Crypto.com and Water.org consider in equal entry to the platforms and life altering sources that assist self-determination. By this distinctive partnership, crypto customers throughout the globe can take part to assist this mission.
“Very similar to what we’re doing with Water.org, Crypto.com is a cryptocurrency platform that shares my dedication to empowering individuals across the globe with the instruments wanted to take management of their futures,”
mentioned Matt Damon.
“They’ve constructed a crypto platform that’s accessible and places individuals first.”
Since its founding, Crypto.com has targeted on constructing a regulated enterprise in each market the place the corporate operates, upholding the best safety and compliance requirements – together with the trade’s largest insurance coverage coverage of $750M. Earlier this yr the corporate grew to become the primary international crypto platform to obtain a Digital Monetary Asset (VFA) license and an Digital Cash Establishment (EMI) license in Europe, including to a rising checklist of licenses. On this backdrop, the corporate helps a variety of shoppers, with the Crypto.com App for these new to crypto, the Crypto.com Alternate for knowledgeable merchants, DeFi Pockets for knowledgeable crypto lovers who need self-custody of their crypto, and Crypto.com NFT the place a number of the world’s hottest artists, entertainers and athletes join with their followers.
An extended-time companion of Visa, Crypto.com boasts the world’s hottest crypto-card out there in 30+ nations all through Europe, North America, Singapore and Australia. The Crypto.com Visa Card seamlessly bridges the standard monetary world with crypto, making it the most secure and most accessible method for customers to faucet into the way forward for finance.
Crypto.com is dedicated to growing the infrastructure of Web3 by accelerating the expansion of early-stage crypto startups. Crypto.com’s enterprise arm, Crypto.com Capital is a $200M fund which leads Seed and Sequence-A rounds, investing into greater than 20 corporations within the first 6 months since launch.
Anticipate to see the marketing campaign on billboards and on tv world wide, beginning tonight in Fox Sports activities’ broadcast of Thursday Night time Soccer the place the Packers tackle the undefeated Cardinals. The marketing campaign will even be built-in throughout Crypto.com’s portfolio of world model partnerships starting from Components 1, UFC, Paris Saint-Germain, and the NBA’s Philadelphia 76ers, to the NHL’s Montreal Canadiens, esports staff Fnatic, Aston Martin Cognizant Components 1 Crew, and Lega Serie A, the Italian Soccer league.